Who is the user?
Hi, I'm a UX/UI designer with a practical approach, using Figma as a versatile tool. My skills include thorough user research, application of design thinking principles, and a strong focus on accessibility. I'm dedicated to solving core challenges and consistently strive to create valuable products that prioritize exceptional user experiences. I also have experience working with design systems to ensure consistency in design solutions.
- User Experience EngineerNovember 2021 - CurrentIKEA
My current role involves User Experience and User Interface design for various products at Ingka. I collaborate closely with the product owner, product specialists, and developers to create valuable products for the many people.Skills: Figma, User research and Usability testing, Design systems, presentation, arranging workshops, video editing, photo editing, wireframes and prototyping, inclusive design and accessibility.
My primary focus is ensuring that the designs cater to both user needs and business objectives. As part of the role, I conduct stakeholder interviews, engage in user research through workshops, interviews, and surveys, and produce user journeys, wireframes and high-fidelity prototypes to align with the team, stakeholders, and developers.
- User Experience EngineerNovember 2021 - CurrentGESHDO
In my role as User Experience and User Interface Designer at GESHDO, I am actively contributing to the development and maturation of our work with User Experience at Geshdo. Part of this is to hold presentations and sharing insights about design principles, accessibility standards, and user experience guidelines.Skills: Figma, Wireframes, User research, Prototypes, presentations, inclusive design and accessibility.
I also work together with developers for or internal and external applications. Part of this has been to conduct user research and hold workshops for the ideation phase and designing high fidelity wireframes and prototypes.
- Social Media Manager & Digital designerDecember 2020 - November 2021Kvinnojouren Öresund
Throughout my time as a Social Media Manager at Kvinnojouren Öresund, I was responsible for content management across all social media platforms and oversaw advertising efforts. Additionally, I led the development and design of two new websites for the organization. In this multifaceted role within a non-profit women's organization, I crafted engaging content in various formats, including animations, videos, illustrations, and graphics.Skills: Adobe Creative Cloud, Graphic design, illustrations, social media marketing and event planning.
Beyond content creation, I actively sought out sponsors, coordinated events, and played a key role in merchandise creation and promotion.
- Freelance designerApril 2019 - October 2021
During my final year of pursuing my bachelor's degree, I founded my own company dedicated to assisting businesses with their marketing strategies and brand identity development.Skills: Wordpress design, Podcast producing, Graphic design, Figma, Video and photo editing and social media marketing.
Some of the notable projects I undertook during this period included:
Serving as a Digital Design Consultant at Media Evolution City, where I contributed to the visual identity and website design for the 'Co-skill' project. This initiative, a collaboration between Region Skåne and Region Blekinge, funded by the European Social Fund, aimed to connect skill development programs with the ongoing digital transformation.
As a Podcast Producer for Progress Me, an organization committed to empowering young individuals dealing with eating disorders, I played a pivotal role in recording, editing, and managing their podcast, 'Ett steg i taget.’
Working as a Web Designer at Acme Gruppen, an advertising agency based in Helsingborg, I worked collaboratively with the team to craft websites tailored to meet the unique needs of their clients.
Graphic designer At KOJA, a food company based in Melbourne, Australia. I wore multiple hats as a Photographer and Graphic Designer. In this capacity, I specialized in creating packaging designs, commercial prints, and product photography.
- Bachelor degree in Media Technology2016 - 2019Malmö University
The bachelor's program encompasses a comprehensive range of media technologies, including user experience design, graphic design, programming, printing technologies, and process design.
- Media production2012 - 2015Ljud och Bildskolan