Amanda Borg

My current role involves User Experience and User Interface design for various products at Ingka. I collaborate closely with the product owner, product specialists, and developers to create valuable products for the many people.

My primary focus is ensuring that the designs cater to both user needs and business objectives. As part of the role, I conduct stakeholder interviews, engage in user research through workshops, interviews, and surveys, and produce user journeys, wireframes and high-fidelity prototypes to align with the team, stakeholders, and developers.

In my role as User Experience and User Interface Designer at GESHDO i execute research using various methodologies, including UX testing, interviews, surveys, heuristic evaluations, and workshops. Create interactive prototypes in Figma, translating complex requirements into intuitive user experiences. Using user-centered design principles and adhering to WCAG accessibility guidelines.

As an Aspiring Experience lead at GESHDO, I work together with the Technical leads to lead UX design initiatives. I mentor interns and collaborate with the developers to drive user-centric design solutions for our customers.

Throughout my time as a Social Media Manager at Kvinnojouren Öresund, I was responsible for content management across all social media platforms and oversaw advertising efforts. Additionally, I led the development and design of two new websites for the organization. In this multifaceted role within a non-profit women's organization, I crafted engaging content in various formats, including animations, videos, illustrations, and graphics.

Beyond content creation, I actively sought out sponsors, coordinated events, and played a key role in merchandise creation and promotion.

During my final year of pursuing my bachelor's degree, I founded my own company dedicated to assisting businesses with their marketing strategies and brand identity development.

Some of the notable projects I undertook during this period included:

Serving as a Digital Design Consultant at Media Evolution City, where I contributed to the visual identity and website design for the 'Co-skill' project. This initiative, a collaboration between Region Skåne and Region Blekinge, funded by the European Social Fund, aimed to connect skill development programs with the ongoing digital transformation.

As a Podcast Producer for Progress Me, an organization committed to empowering young individuals dealing with eating disorders, I played a pivotal role in recording, editing, and managing their podcast, 'Ett steg i taget.’

Working as a Web Designer at Acme Gruppen, an advertising agency based in Helsingborg, I worked collaboratively with the team to craft websites tailored to meet the unique needs of their clients.

Graphic designer At KOJA, a food company based in Melbourne, Australia. I wore multiple hats as a Photographer and Graphic Designer. In this capacity, I specialized in creating packaging designs, commercial prints, and product photography.