Amanda Borg

Working with internal digital products used by colleagues across IKEA who are involved in planning and building stores, such as project managers, project leaders, and investment leaders.

Collaborating with cross-functional teams including product owners, engineers, researchers, and service designers in both remote and on-site environments to design and improve tools such as internal process documentation in CMS systems, investment request and decision-making flows, and project planning platforms.

Key focus areas
• Lead the UX work from exploration to production on multiple products.
• Defining new user needs through workshops, interviews, and research.
• Translating research into presentations and decision material for stakeholders.
• Designing complex user journeys across multiple countries and business contexts.
• Creating user journeys, service maps, personas, user flows, wireframes, and prototypes.
• Collaborating with engineers during handover and implementation.
• Improving existing products through UX audits and iterative updates.
• Supporting cross-functional teams with usability insights and design solutions.

Collaborated with the client alongside our sales team to define the goals and expectations and create design concepts for a new social event application.

• Planned and facilitated a workshop to understand the current application, company goals, and user needs.
• Synthesized workshop insights into actionable concepts for a new mobile and web application.
• Designed concepts aligned with the company's objectives, ensuring a user-centered approach.

Worked on an application enabling Oatly employees and guests to register for MFF matches, including a CMS for administrators to manage events, ticket types, registration forms, and analytics.

• Designed the application following established design guidelines.
• Collaborated closely with lead engineers to develop the concept under a tight deadline.
• Ensured a seamless user experience for both end-users and administrators.

Facilitated the initial workshop to understand the client's current application and define priorities for migrating to a modern platform.

Acted as advisor to other UX designer who was responsible to build the wireframes for the application views.

• Planned and led a workshop to map the current application, user needs, and business goals.
• Provided ongoing support and guidance to developers throughout the project.

Leading UX work across Geshdo, ensuring user-centered design practices are applied in client projects and internal initiatives.

• Lead UX efforts on client projects, supporting developers in delivering user-centric solutions.
• Plan and deliver workshops and presentations for developers, based on trends and best practices in the design world, including hands-on Figma sessions and accessibility lectures.
• Define internal UX learning goals and certifications to drive knowledge and skill development within the company.
• Mentoring interns.
• Design internal tools such as Time reporting tools

Throughout my time as a Social Media Manager at Kvinnojouren Öresund, I was responsible for content management across all social media platforms and oversaw advertising efforts. Additionally, I led the development and design of two new websites for the organization. In this multifaceted role within a non-profit women's organization, I crafted engaging content in various formats, including animations, videos, illustrations, and graphics.

Beyond content creation, I actively sought out sponsors, coordinated events, and played a key role in merchandise creation and promotion.

During my final year of pursuing my bachelor's degree, I founded my own company dedicated to assisting businesses with their marketing strategies and brand identity development.

Some of the notable projects I undertook during this period included:

Serving as a Digital Design Consultant at Media Evolution City, where I contributed to the visual identity and website design for the 'Co-skill' project. This initiative, a collaboration between Region Skåne and Region Blekinge, funded by the European Social Fund, aimed to connect skill development programs with the ongoing digital transformation.

As a Podcast Producer for Progress Me, an organization committed to empowering young individuals dealing with eating disorders, I played a pivotal role in recording, editing, and managing their podcast, 'Ett steg i taget.’

Working as a Web Designer at Acme Gruppen, an advertising agency based in Helsingborg, I worked collaboratively with the team to craft websites tailored to meet the unique needs of their clients.

Graphic designer At KOJA, a food company based in Melbourne, Australia. I wore multiple hats as a Photographer and Graphic Designer. In this capacity, I specialized in creating packaging designs, commercial prints, and product photography.