Amanda Borg

Took Kompass, GESHDO's feedback and pulse tool for consulting firms, from idea to production as designer and design engineer. Used the project to explore AI-native design, from first screens to production code.

• Defined the product scope and pitched the concept, then designed the screens using Claude Design.
• Built and manage the design system as the single source of truth for design and code.
• Tested a new design handover, written for AI agents to implement rather than developers to read.
• Built new features and UI changes in the production codebase, using Claude Code.
• Defined product-wide UX guidelines in AI agent instruction files, from tone of voice and product scope to accessibility rules and helpers.

Working with complex internal digital products used by senior stakeholders such as project managers, project leaders, and investment leaders. Part of a cross-functional product team, contributing across discovery, research, prototyping, and delivery alongside product owners, engineers, and business stakeholders.

• Owned and led UX work across multiple products, from early exploration through to production.
• Conducted user research, interviews, and workshops to uncover user needs and define problems.
• Translated research findings into insights, presentations and decision material for product team and senior stakeholders.
• Designed complex user journeys, user flows, wireframes, and prototypes.
• Drove iterative improvements on existing products through UX audits.
• Facilitated sprint ceremonies and team collaboration sessions.
• Collaborated closely with engineers during handover and implementation, ensuring design intent was carried through to delivery

Defined the scope and roadmap for a new social event application. Facilitating discovery workshops with stakeholders to uncover business goals, user needs, and product direction.

• Facilitated discovery workshops to understand how the application could support the company's business goals and user needs.
• Defined and prioritised requirements for development based on research findings and business objectives.
• Presented design concepts and recommendations to stakeholders, grounded in both user research and business goals.

Designed a web and mobile event application for Oatly employees and guests. Covering both the end-user experience and a CMS for administrators to manage events, ticket types, and registration forms.

• Designed the application following and adapting established design guidelines
• Collaborated closely with lead engineers to develop the concept under a tight deadline.

Led the discovery phase for a platform migration project, facilitating workshops with stakeholders to define user needs, business goals, and priorities for moving to a modern platform.

• Planned and facilitated workshops to map the current application, uncover user needs, and define the scope for a platform migration.
• Acted as design lead and advisor to the UX designer responsible for wireframing, ensuring the design direction stayed aligned with user needs and business goals.
• Provided ongoing guidance to developers throughout the project, bridging design intent and technical implementation.

Responsible for leading UX practice and design culture across Geshdo, ensuring user-centered thinking is applied consistently across client projects and internal initiatives.

• Defined internal UX competency frameworks and learning roadmaps, driving skill development and knowledge growth across the company.
• Planned and delivered workshops and presentations on UX trends, best practices, and accessibility, including hands-on Figma sessions.
• Led UX efforts on client projects, guiding developers and stakeholders toward user-centered solutions.
• Mentored junior designers and interns, supporting their professional development and growth.
• Designed and iterated on internal tools, including a time reporting tool.

Managed digital presence and content production for a non-profit women's organisation, while leading the development and design of two new websites.

• Managed content across all social media platforms, including advertising and campaign planning.
• Led the design and development of two websites for the organisation.
• Coordinated events, sought sponsors, and contributed to merchandise creation and promotion.

Founded my own design company during my final year of studies, working with clients across marketing, brand identity, and web design.

• Worked as a Digital Design Consultant at Media Evolution City, contributing to visual identity and web design for a regional EU-funded digital transformation initiative.
• Designed websites for clients at Acme Gruppen, an advertising agency in Helsingborg.
• Worked as a Graphic Designer at KOJA in Melbourne, specialising in packaging design, commercial print, and product photography.